App Store Connect New App. View app statuses, manage testflight internal beta testing, and monitor app performance and sales. To do so, you will have to go the first section, my app, and click on the + button to select “new app”.

But that’s just the beginning. App store connect, the service which allows developers to manage their apps on the app store, now offers the ability to add up to 100 members of internal testers to download app betas with testflight, edit test details for beta builds, view build activity and statuses, and expire builds, answer required export compliance questions and remove. Set date & time automatically.
Apple doco says your changes are posted immediately and should be reflected in the app store within 24 hours.
You can now request access to the new app store connect api to automate tasks on app store connect. Troubleshooting more significant software problems. This information will be required to submit new apps and app updates to the app store starting december 8, 2020. Download on the app store.