Apple App Store Search Optimization. Implementing aso correctly can increase your organic downloads and dramatically reduce user acquisition cost. In addition to this, following apple app store guidelines to optimize the app is vital.
We’re constantly evolving how search works on the app store to serve the best results to users’ queries. App store optimization isn’t the only thing that matters in app marketing. Apple many developers were concerned that apple's search ads program was just another way to award popularity to the highest bidders in the app store.
You can feature up to 10 screenshots on your app store and mac app store product pages.
Apple search ads data from all available countries and regions, 2019. Why app store optimization (aso) can help search ads according to apple, 50% of customers who click on search ads go the extra step and convert. Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app. App store optimization (aso) is the process of improving app visibility within the app stores and increasing app conversion rates.the major app stores are app store for ios and google play for android.