Google Shopping App Purchase Conversion. Shopping ads create & optimize your google shopping feed , upload your products on google merchant center & create your smart shopping campaigns. Only 13% for paid search.
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“conversion window”, will help google understand how long it should track the conversion for. You can choose from 1 to 90 days. Choose one or more of the following:
To set up google ads conversion tracking, follow the google ads instructions for creating a conversion action.
This firing event may not have been the result of an attributable conversion (e.g. When they’re ready to buy, they can choose to purchase online, in a nearby store, and now directly on google. The last date/time a conversion tag for this conversion action successfully fired and was seen by google ads. The date/time is in the customer's time zone.