New Social Media Apps On The Rise. While new social platforms are open to the possibility of failure, if they get it right, the rewards for businesses are endless. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.
Within just 2 years, the platform has become such a great hit among teens. The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: New social media platforms are always going to rise, but they're doing so in a fierce environment.
Pew also covers the popularity of the social networks across age, gender, and education:
The rise of chat apps. The rise of chat apps. You'll notice a theme here: As social media sites become harder to leverage, this very large user base offers a prime market for brands to target.